“Digital Marketing Decoded: Your Guide to becoming a Digital Marketer In 2023”

“Digital Marketing: From Zero to Digital Hero”

Digital marketing is a complete process of various online strategies and techniques aimed at promoting products, services, or brands. Unlike traditional marketing, which often relies on physical mediums, digital marketing harnesses the power of the internet to reach a global audience instantaneously. It is not surprising when we say that the number of people joining the internet is increasing exponentially. Therefore, the digital marketing has become important due to the availability of a high number of audience.

As a digital marketer, the person is responsible for online marketing, planning and execution of the ad campaigns, designing of creative content and also finding the target audience. To be pro in Digital Marketing,Google Analytics, Google Search Console, Google Ads, SEO Optimization.

10 Strategies to Stand Out and Succeed in Digital Marketing

1. Search Engine Optimization (SEO): The most important tool of any successful digital marketing strategy, SEO focuses on optimizing website to rank higher on search engine results pages (SERPs). Effective SEO involves a meticulous process of keyword research, on-page optimization, and building high-quality backlinks. A robust SEO strategy begins with comprehensive keyword research. Identify relevant keywords that your audience uses to search for products or services similar to yours. Incorporate these keywords organically into your website’s content, meta tags, and descriptions to enhance its visibility on search engines.

     2. Content Marketing: Engaging and relevant content lies at the heart of digital marketing success. Through blog posts, articles, infographics, videos, and more, businesses can provide value to their audience, establish authority, and foster long-term relationships.

     3. Social Media Marketing: With billions of active users, social media platforms have become indispensable for businesses. Crafting compelling social media campaigns and establishing a strong presence can amplify brand awareness and drive customer engagement. Optimse the power of social media platforms to connect with your audience on a professional manner. Develop a content calendar that includes a mix of promotional content, industry insights, and interactive posts. Consistent engagement fosters a loyal community and drives organic growth.

       4. Pay-Per-Click (PPC) Advertising: Paid advertising allows businesses to display their ads on search engines and other  online platforms. PPC campaigns can be highly targeted, ensuring that your message reaches the right people at the right time.

      5. Email Marketing: Despite being one of the oldest forms of digital marketing, email marketing remains effective. It   enables personalized communication with potential and existing customers, nurturing leads and encouraging repeat business.

      6. Compelling Content Creation: Content is the driving force behind successful digital marketing. Create high-quality,   engaging, and informative content that resonates with your audience. Whether it’s blog posts, videos, or interactive infographics, your content should provide value and address the needs of your target audience.

7. Data-Driven Analysis and Optimization : Digital marketing is a constant changing landscape. Regularly analyze the  performance  of your campaigns using tools like Google Analytics. Identify trends, monitor key performance indicators (KPIs), and adapt your strategy accordingly. 

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8. Target Audience: Before embarking on any digital marketing campaign, it’s crucial to define clear and measurable goals. To aim to boost website traffic, increase sales and enhancing brand recognition, the marketing goals will change the entire strategy. Additionally, identifying the target audience is fundamental. Understand their demographics, preferences, and pain points to tailor your approach effectively.

9. Influencer Collaborations: One can collaborate with influencers in their industry and can exponentially expand their reach. Influencers already have a dedicated following that trusts their recommendations, which will make the sales to boost.

10. Video Marketing: Video content has emerged as a dominant force in digital marketing. Creating valuable video content that educates, entertains, or inspires the target audience. Whether it’s tutorials, behind-the-scenes glimpses, or customer testimonials, videos can leave a lasting impact on the customers.

Skills Required To build a Career In Digital Marketing

1. Email Marketing
2. Online Marketing 
3. Affiliate Marketing
4. Creative Thinking
5. Google Search Console
6. Google Analytics
7. Search Engine Marketing (SEM)
8. Social Media Marketing
9. Creative Thinking
10. Google Ad Work

Recommended Colleges that offer Courses in Digital Marketing

• Gitam School Of Business , Vishakapatnam

• MICA  , The School Of Ideas , Ahemdabad

• ISBM, Bangalore

• KPB Hinduja College , Mumbai

• Indian Institute Of Management, Bangalore

• Xavier School Of Management, Jamshedpur

• SP Jain School Of Global  Management

• Amity University

• Indian School Of Business

• National Institute Of Information Technology

• TISS, Tata Institute Of  Social Sciences, Mumbai

• Narsee Monjee Institute Of  Management Studies

• FMS, Delhi

• MDI, Management Development Institute, Gurgaon

• IIM , Kolkata

• IIM, Lucknow

• IIM, Hyderabad

• IIM, Bangakore

• IIM, Ahemdabad

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 Recomended Online Courses

1. UDEMY
2. COURSERA
3. GOOGLE
4. UDACITY
5. SIMPLILEARN

Recomended Institutes In Abroad that offers Courses, PG Diploma in Digital Marketing

• London Business School,  UK

• Standford University, USA

• Harward Business School,  USA

• The Warton School, Pennsylvania

• Northwest University, USA

• University Of Sydney, Australia

• ESADE Business School, Spain

• National University Of Singapore

Important Entrance Exams 

1. CAT ( Common Admission Test )
2. GMAT/GRE ( Graduate Management Admission Test ) 
3. MAT (Management Aptitude Test )
4. XAT
5. AICET

Work Profile and Roles Of a Digital Marketer

• Design, build and maintain the Social Media Marketing to reach the target audience.
• Use of Web Analytics software to monitor performance of the customers.
• Develop, plan and execute the digital marketing campaigns for the organizations to reach the target audience.
• Develop and monitor campaigns budget.
• Measure and report performance of all digital marketing campaigns and assess target goals.
• Sell the organization’s product using various tools via online platform.
• Monitoring search engine algorithms, and analyzing website performance.
• Manage Social Media Platforms.
• Keep Up to Date with  Current Digital Trends.
• Setting up tracking tools (like Google Analytics), creating reports, analyzing website and campaign metrics, identifying areas for improvement, and optimizing strategies.
• Identifying relevant influencers, negotiating partnerships, coordinating campaigns, providing necessary content/materials, and tracking results.
• To analyse User behavior ,to do  A/B testing, make improvements in user interface (UI) and user experience (UX), landing page optimization, and continuous experimentation.

Expected Salary of a Digital Marketer

The Salary of a Digital marketer could be anything between 5-7 Lacs per annum.

The demand for digital marketer is high in today’s scenario. One can make a good career out of it.

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